Social Media Manager – Scale
September 2022 – Present
With a proven track record in digital marketing, I’ve crafted and implemented comprehensive social media strategies for a diverse portfolio of clients, spanning luxury real estate to Fortune 100 companies. Collaborating seamlessly with cross-functional teams, I ensured that social media initiatives were intricately woven into broader marketing campaigns and aligned with brand messaging. My expertise extends to content creation, where I’ve consistently produced original, on-brand content, from captivating graphics to engaging videos and written posts, driving user interaction and fostering vibrant community engagement. Additionally, I’ve managed the social profiles of C-Suite Executives, ensuring alignment with organizational messaging. In the realm of brand campaigns, I’ve successfully directed global video and photo shoots, bringing visions to life. I’ve also led influencer campaigns and the sourcing of talent.
Marketing Manager – Freelance
March 2020 – September 2022
Through social media, brand strategy, copywriting, content creation and public relations strategy, Alyssa manages small businesses’ marketing strategies. She listens carefully to her client’s needs and collaborates with them to distinguish their unique audience, voice and potential in the digital space.
She has partnered with iHeart Radio and local news stations to create radio and email campaigns for her clients. Her clients range from virtual health companies, sound therapy innovators, creative agencies, app developers, and business/networking spaces.
Visit here to learn more about her freelance work.
Digital Marketing Specialist – Thomson Reuters
June 2018 – September 2022
During her time as a a digital marketing specialist for Thomson Reuters, Alyssa specialized in organic SEO, performance analytics, data reporting, trend predictions and client communication. She worked with over 100 clients within a project life span and optimized each digital presence with attention to detail. This included a comprehensive consultation of the client’s organic offsite and onsite presence, social media, local marketing, and paid marketing. She became efficient in WordPress, Google Analytics, Adobe Analytics, Microsoft Office Suite, Performance Console, and multiple content management systems.
Alyssa has won multiple awards for her digital marketing strategies for client projects. She also trained new members joining the team, ensuring they are set up for success. She has managed the department newsletter, sending out informative topics and updates to over 200 people. She was a part of Thomson Reuters Women @ Work and participated in a year long mentorship program that connected 20 women across the organization
Digital Marketing Intern – Children’s Hospital of Wisconsin
September 2016 – June 2018
During her time at Children’s Hospital of Wisconsin, Alyssa assisted in a large website redesign, as well as rewrote the website by consulting with physicians and medical directors. She was the first intern to get published on the blog. She also assisted in managing social media content. She worked with local agencies and news stations to coordinate press, as well as develop stories. She once created a viral Facebook post that gained national recognition and was featured on NBC Nightly News. Alyssa collaborated with the email marketing team to produce a monthly newsletter that was distributed to thousands of families. She wrote an internal SiteCore CMS training manual and hosted trainings to create more efficient workflows. Alyssa assisted hospital events and reported on different cases and hospital accomplishments.
Writer – HerCampus
January 2017 – June 2018
While attending the University of Wisconsin – Milwaukee, Alyssa was a campus correspondent for HerCampus. She wrote biweekly articles highlighting lifestyle, education, fashion and health. She conducted interviews featuring some of the brightest and most inspiring people on campus. Her first published article became the top viewed article for the UWM chapter and gained national recognition. Alyssa continued to get featured on the national page and some of her photography was used on instagram.
Marketing Coordinator – HuTerra
June 2014 – June 2018
This diverse role allowed Alyssa to work remotely through out her time in college. HuTerra is a crowdfunding platform designed to assist fundraising nonprofits in a functional and convenient way. Through her time there, she was able to work with a variety of non profit organizations, including Kenya Works. She worked side by side with the CEO to create digital strategies, events, marketing material and branding. She also worked with local schools and athletic departments to set up their marketing strategies.
Marketing Intern – Lammi Sports Management
June 2016 – December 2016
Through this internship she was able to get a glimpse into the sports industry. Alyssa worked with well known athletes in the country and assisted her boss with different sports agent duties. She wrote press releases and blog posts about the business and clients, as well as conducted sponsorship research. She assisted different events including the Donald Driver Driven to Achieve Awards, the Jordy Nelson Softball Tournament and the Donald Driver Softball Tournament.
Alyssa Lauren Thomas 