Vice President — Scale
September 2022 — Present
Strategic advisor to executives and organizations across brand, marketing, communications, and digital strategy, working across a diverse portfolio ranging from luxury real estate to Fortune 100 companies.
- Develop integrated marketing, brand, social, and communications strategies aligned with broader business objectives and organizational priorities.
- Advise C-suite executives on personal brand, digital presence, content strategy, and executive communications.
- Lead creative direction and execution for global photo and video productions, influencer campaigns, and talent partnerships.
- Partner cross-functionally to translate complex ideas into clear, compelling narratives and campaigns.
- Bring strategic perspective and creative problem-solving to fast-moving, high-stakes environments with multiple stakeholders and competing priorities.
Founder & Marketing Strategist — ALT Creative Group
March 2020 — Present
Founded an independent marketing and brand consultancy serving growing businesses across wellness, technology, creative services, and professional services.
- Serve as a strategic marketing partner to founders and leadership teams, advising across brand positioning, digital marketing, content, public relations, social media, and growth strategy.
- Help businesses navigate pivotal stages of growth, including rebrands, website redesigns, new service launches, and expansion.
- Develop integrated campaigns spanning digital, email, social, earned media, and partnerships.
- Partner with large media organizations to develop promotional, radio, and email campaigns.
- Clients have included virtual health companies, wellness brands, creative agencies, app developers, and business and networking organizations.
Digital Marketing Specialist — Thomson Reuters
June 2018 — September 2022
Managed digital marketing strategy for 100+ clients, combining SEO, analytics, content, paid and organic marketing, and data-driven insights to improve digital performance.
- Developed and optimized comprehensive digital strategies across SEO, social media, local marketing, paid media, and onsite/offsite presence.
- Used performance analytics and trend forecasting to identify opportunities and translate data into actionable recommendations.
- Earned 10+ digital marketing awards for client strategy and execution.
- Trained and onboarded new team members and managed a department-wide newsletter reaching 200+ employees.
- Participated in Thomson Reuters Women @ Work and a year-long mentorship program connecting women across the organization.
Digital Marketing Intern — Children’s Hospital of Wisconsin
September 2016 — June 2018
Supported digital marketing, content, communications, and website initiatives for one of Wisconsin’s leading healthcare organizations.
- Contributed to a large-scale website redesign, developing content in collaboration with physicians and medical directors.
- Created a viral social media campaign that received national attention and was featured on NBC Nightly News.
- Collaborated with email marketing, PR, and external media partners on campaigns and stories reaching thousands of families.
- Developed a Sitecore CMS training manual and led staff trainings to improve internal workflows.
Marketing Coordinator — HuTerra
June 2014 — June 2018
Supported marketing, branding, and fundraising strategy for a crowdfunding platform serving nonprofit organizations.
- Partnered directly with the CEO to develop digital strategies, marketing materials, events, and brand initiatives.
- Worked with nonprofit organizations including Kenya Works to develop fundraising and marketing campaigns.
- Collaborated with local schools and athletic departments on marketing and community engagement strategies.
Learn about Alyssa’s education here.
